BBTech Expo

Beer and soft drinks technologies trade exhibition.
BBTech Expo is the exhibition dedicated to the technologies, equipment and accessories for the production and packing of beer and soft drinks.

An innovative exhibition format in which machinery and plant manufacturers can find business opportunities with both the companies exhibiting beers and soft drinks and the professional trade operators visiting the event.

The event is held at the same time as BEER ATTRACTION.

After just three editions, BEER ATTRACTION had made a name for itself as the most important and original trade event in Italy showcasing all aspects of the chain: raw materials, processing and packaging technologies, logistics and finished product.

The exhibition is complemented by a rich programme of events in which the visiting trade professionals can learn and obtain information about the most innovative technological solutions in the segment.

The entire chain under one roof

It is the most important and original B2B event in Italy showcasing all aspects of the chain: raw materials, processing and packaging technologies, logistics and finished product, as it is staged simultaneously with Beer Attraction, the international exhibition dedicated to speciality beers, craft beers and food for the Horeca channel. The figures speak for themselves: the last edition witnessed 20,685 visitors (+42%), 430 exhibitors (+23%), 600 international buyers from 15 nations, 184 journalists and bloggers, over 90 training events, workshops and competitions.

Innovation and future

At BBtech, previews of all the new ideas and products in the industry will be presented, together with the latest machinery and the newest production processes. The fact that the event is held simultaneously with Beer Attraction will enable the companies present to come directly into contact with all the operators in the chain, grasp new opportunities and launch new ideas for the development and growth of the sector.

A platform for business

During the 4 day-exhibition, the companies come into contact with the main Italian and international operators of the demand: from manufacturers and distributors of beer, soft drinks and liquid foods to technicians and production managers; from master brewers to foodservice distributors and operators, in an entirely business to business environment.

International development

The participants in BBTEch are a selected contingent of international buyers (mostly European) characterised based on the requirements of the demand present in the exhibition, enabling the companies to make new contacts and develop their business in foreign markets.

Quality of the visitors

In just 3 years, the exhibition has become the leading event for the industry. An unmissable appointment for all the operators in the fields of beer, soft drinks and liquid food. The visitors are drawn to the event by its original format, which showcases all aspects of the chain (machinery + raw materials + finished product).

Return on investment

BBTech offers competitive exhibition packages which enable the exhibitor to do business in a functional, targeted way. The opportunities offered by the exhibition in terms of visibility and sponsorship help the companies to promote themselves as effectively as possible throughout the chain.