Point of use market VS Mineral Water, an increasingly accentuated hybridization on the Horeca market: what prospects, what solutions?

Mains water served in restaurants: a phenomenon that producers and distributors of mineral water are called to examine with the utmost attention, considering the importance of the mineral water category in outside-home consumption. The roundtable, "Point of use market VS Mineral Water: an increasingly accentuated hybridization in the Horeca channel: what prospects, what solutions?" will discuss the issue. This discussion will involve manufacturers of major Italian industries and representatives of distribution. The aim is to launch joint actions to stem the phenomenon, starting from the evidence that emerged from the systematic survey of this market carried out by Formind, a partner of Italgrob. The market of 2023 will be compared with that of 2018.