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The Buyers’ Program is a specific program developed and designed for selected top buyers.

Participating in the Buyers’ Program at BBTech Expo, you will have the chance to:

  • Find out the latest new trends and technological innovations in the beer and beverage industries
  • Meet international exhibitors, forge relationships with them, and create exciting business opportunities
  • Use our exclusive My Agenda Platform that will allow you to preview the exhibitors’ list and schedule meetings with them before BBTech Expo.

In addition, do not miss the chance to complete your business knowledge of the sector by visiting Beer&Food Attraction: the only event of its kind featuring the most comprehensive offer of beers, drinks, food, and trends for the Out Of Home globally, in a single show that will run in conjunction with BBTech Expo.

The Buyers’ Program offers reserved services to our selected buyers:

Contribution to the accommodation

Airport transfer service (Bologna, Ancona and Rimini)

Daily shuttle service from hotels to the expo and back

Free entrance ticket

Light lunch at the expo

Exclusive access to our Business Lounge

Opportunity to schedule matchmaking B2B business meetings with Beer&Food Attraction exhibitors through My Agenda Platform

► How to apply

Fill out the application form here.

Your application will be assessed by the Buyers’ Office. Shortly you will be able to know if your company profile is eligible to join the Buyers’ Program.

This application is not a confirmation of acceptance. Please wait for our team to carefully assess your profile.

For further information, please write to: