Pub&Friends Award

On Monday, February 17, 2025, the Beer&Tech Arena will host the 4th edition of this prestigious national contest, celebrating the best social media communicators of beer establishments in Italy.

Initiated by Dammiunabirra.it, the beer portal founded by Silvano Rusmini, a journalist who has been writing about beer for over 30 years, the Pub&Friends Awards event will bring 100 beer establishment owners from all over Italy to the stage.

The contest is distinguished by its evaluation process, which examines three fundamental aspects:

• Consistency in social media presence
• Quality and originality of shared content
• Level of engagement and interaction with the community

In an era where digital shapes consumer choices, the Pub&Friends Awards stands as the first and only recognition dedicated to excellence in social media communication in the beer sector. The initiative not only rewards those who have already achieved exceptional results but also aims to inspire the entire sector to elevate the standards of their digital presence.

The event is dedicated to all those beer establishments that have understood that effective social media communication is no longer optional but an essential component for the success of their business. It is a recognition for those who have been able to transform their passion for beer into an engaging and authentic digital narrative.

The Pub&Friends Awards is a moment of collective growth for the entire sector, stimulating innovation in digital communication in the Italian beer world, and recognizing establishments that have made social media communication their strength