Spirits, mixology, and the no/low alcohol trend: new challenges in an evolving market

The talk show aims to explore critical issues in the alcoholic beverage industry in a context of more stringent regulations and a consumer increasingly aware of his or her choices with a focus on health and wellness. During the discussion, industry experts, mixologists, and representatives of manufacturing companies will discuss the challenges and opportunities related to the phenomenon of No.Lo. Alcohol, analyzing how companies can adapt to new consumer preferences and respond to a consumer base that demands increasingly sophisticated and tasty alcohol-free alternatives. The panel discussion will also provide a space to discuss the most appropriate collaborative initiatives between manufacturers and distributors to see how to compete in an ever-changing landscape.

Introductory Study of the Company: FORMIND

by: Antonio Faralla Ceo e Founder

Speakers:

Branka Slaveska Ing. MBA Fratelli Branca Distillerie

Massimo Barboni Wine & spirtis strategic Advisor

Marco Ranocchia Founder di Planetone SB

Pietro Flaccadori, Direttore Beverage NetWork