Out of home: time for change! Policies and strategies for sustainable recovery

The conference “Out of Home: It's Time for Change” Policies and Strategies for Sustainable Recovery aims to address the current and future challenges of the sector by promoting a constructive dialogue between operators, experts and government representatives. Based on the introductory speech by President Portaccio, who will take stock of the critical state of the Horeca supply chain, and the report by THEA, which will offer a detailed overview of the macroeconomic scenario, the work of the Congress aims to identify practical and shared solutions to boost the out-of-home consumption market, which in 2024 was rather flat with almost zero growth. A worrying trend that calls for a decisive change of pace in order to put in place appropriate policies for sustainable recovery. The active participation of government representatives and the top executives of reference associations such as Centromarca, Assobirra, and Assobibe will be decisive in developing synergistic approaches aimed at supporting a crucial sector, which with its 101 billion in consumer spending (2024 data) is a strategic asset for the country's economy, as well as a privileged outlet channel for Italian agri-food production.