World Beer, how to boost consumption: the role of industry and distribution.

The Talk aims to explore the current dynamics of the beer market, with a particular focus on out-of-home consumption. In a constantly evolving context, characterized by changes in consumer habits and economic challenges, the meeting aims to analyze emerging trends and critical issues affecting the sector. Through contributions from industry experts, producers, and distributors, opportunities for implementing strategic and innovative synergies will be discussed with the intent of outlining a shared path towards an effective and sustainable revival of the beer market to stimulate consumption growth.

Introductory Study of the Company: CIRCANA

Prepared by: Ferdinando Galassi, CPG Account Director

with the participation of:

Andrea Tortella, Commercial Director of Birra Peroni

Petros Papageorgiou, Horeca Sales Director of Heineken Italy

Mauro Marelli, National Sales Director of Carlsberg Italy

Giuseppe Micucci, Commercial Director of Birra Castello

Roberto Zepponi, Marketing & Trade Marketing Director of Royal Unibrew

Luca De Siero, Commercial Director of Doreca